Earlier this month, we welcomed 140 students from 35 schools to the Kelley campus to compete in the fourth annual National Diversity Case Competition. The energy in our building was hard to describe.
As faculty liaison Mikel Tiller recently put it: "These bright, energetic young minds, bringing their own unique perspectives to bear, are a huge source of energy and direction for us. How can anyone ever learn anything by embracing sameness?"
We're proud of our all-freshman team, Vineyard Consultants, for taking 1st place. They were up against upperclassmen in teams from Yale, Berkeley, NYU, and Wharton, and they didn't take that lightly. They spent time building their case over winter break, and just before presenting they went into an empty room and danced out their nervous energy.
In the case, Vineyard Consultants were asked to identify a fashion-forward brand that Target should partner with to target Hispanic shoppers. They landed on a brand partnership with Julia y Renata, a growing Mexican designer brand that is well-known in Mexico, Spain, and parts of Latin America.
Vineyard Consultants are:
- Maya Caine, Information Systems and Business Analytics major, French minor
- Mica Caine, Information Systems and Security Informatics major, French minor
- Thomas Dougherty, Economic Consulting and International Business major, Chinese minor
- Keiondre Goodwin, Economic Consulting and International Business major, Chinese minor
Three team members sat down to reflect on the NDCC, their first case competition and certainly not their last.