The 10-day business analytics symposium was a multi-school, multi-cultural event in partnership with South East European University aimed at educating students about business analytics and equipping them with tools to make business decisions based on data.

The 10-day symposium was intense, but also mixed in a little culture. The course ended with a case competition.

Students learned how to frame problems analytically, build models to aid decision making, and derive insights from data. Students were also introduced to the concept of managing the data life cycle.

In addition to the academic experience, students gained an understanding of the cultures and customs of Macedonia by interacting with students of SEEU and visiting the cities of Skopje and Tetovo. 

The week included several activities outside of the classroom -- social events, team exercises and visits to local companies -- and ended with a case competition in which students applied the concepts they learned.

Archana Shukla, dean of IIML-Noida, participated in cultural activities and helped judge the case competition. Kelley School faculty who presented during the symposium were M.A. Venkataramanan, Vijay Khatri and Goker Aydin.  Kelley Executive Partners provided support.

The program was coordinated through Kelley's Executive Degree Programs. Richard J. Magjuka is faculty chair of EDP, and Usha Venkataramanan is the director.