Impressive on its own, but even moreso when you consider two of the members had never participated in a case competition, the majority of the team had returned from international working spring break projects the day the case was revealed, and none of the team members had supply chain experience.
The case competition, sponsored by Ernst & Young, revolved around a problem with a fictional beverage company that was experiencing supply chain inefficiencies.
After a morning presentation, the Kelley team of Julia Kidder, Matt Moldenhauer, Rick Newkirk and Nikhil Singh reached the final round of the case competition along with teams from Chicago Booth, Purdue and Rutgers.
There was a different set of judges to impress in the afternoon for the school-blind contest, but the Kelley team earned the $5,000 first-place prize.
"None of us are supply chain or ops folks, but we had some pretty good ideas that I think the judges really latched onto," said Newkirk, who, along with Kidder, had never participated in a case competition. "To win one like that just feels terrific."