|Team members with faculty coach Tatiana Kolovou.|
Team members are Yasiqin Dong, Melissa Hulverson, Ethan Jackson, Matt Johnson, Haowen Li and Ben Pineless. They each won $450 and an overnight trip to New York City to present their ideas to executives at Macy's headquarters.
Their challenge was to develop an integrated creative marketing campaign to make Macy's the shopping destination for the Millennial market. They had to consider all channels -- in-store, online/social/mobile, PR/events/stunts, TV/print and local.
Professor and team coach Tatiana Kolovou of our Communication, Professional and Computer Skills department said the students weren't at all nervous because they practiced their hearts out.
This is the second year for the Case Competition with Macy's, which has long been a supporter of the Kelley School.