For the second year running, the Kelley School MBA Program organized and hosted a one-of-a-kind case competition. On Saturday, January 21, the sea of tailored business suits that filled a cohort room in the Kelley School’s Godfrey Center were all worn by women.
First-year, female MBA students representing eight MBA programs from across the U.S. gathered in Bloomington for the annual event. In addition to a team from the Kelley School, four-woman teams from UCLA, University of Minnesota, Boston College, University of North Carolina, University of Southern California, University of Wisconsin and Washington University, participated. The focus of the case was business strategy for Indiana-based firm Global Gifts, a nonprofit Fair Trade store that supports global artisan cooperatives.
“Our goal is to focus well-deserved attention on diversity in business and to further our commitment to grow global leadership opportunities for women,” said Pamela Roberts, director of the Kelley School’s full-time MBA Program. “It is the only competition designed solely for female MBAs and it is an event the Kelley School was absolutely thrilled to host this year.”
The Kelley School touts one of the highest percentages of female MBA students in the country, including 34% of the class of 2011.
“These are talented ladies,” said Sam Carpenter, executive director of Global Gifts, and competition judge. “I was thoroughly impressed with the strategies each team presented, their professional candor, and their methodical attention to detail given serious competitive constraints. We look forward to implementing a number of the proposals offered.”
Each team was given from 8 am until midnight, Friday, January 20, to prepare the case. All eight teams presented in the first round Saturday, and four teams presented in the final round. The teams were judged by IU faculty, representatives from each of four sponsor companies (Abbott Fund, Target, Emerson, and Air Products), as well as from Cummins and Proctor & Gamble. The top three teams each took home a cash award and trophy.
First place: University of Minnesota, Carlson School of Management; Dina Goodman, Elizabeth Woodwick, Rachel Endress, Amy Moore
Second place: Boston College, Carroll School of Management; Michelle Pinette, Monica Orellana, Rachel Cafarella, Teeda Keo
Third place: Indiana University, Kelley School of Business; Pryanka Singh, Amanda Engelland-Gay, Jessica Lapsia, Christiana Cioffi
Best Q&A: Rachel Cafarella, Boston College, Carroll School of Management
Best Presenter: Christiana Cioffi, Indiana University, Kelley School of Business