Associate Professor of Marketing Adam Duhachek has been appointed to the Nestle-Hustad Professorship in Marketing. Support for this professorship is provided by Nestle USA. In titling the professorship, Brad Alford, CEO of Nestle USA (and a Kelley alumnus), wanted to recognize Professor Tom Hustad’s many years of contribution to the Marketing Department and the area of product management and innovation.
Professor Duhachek joined the Kelley school in 2004 following the completion of his Ph.D. at Northwestern University. Adam’s primary research interests emphasize two themes. One research stream focuses on understanding the nature of consumer coping processes, including specifying the role of consumption emotions and identifying a diverse set of consumer coping strategies and studying their effects on consumer behavior. The other addresses various issues of consumer health and welfare, including improving the effectiveness of health messaging.
Adam's research has been published in a number of leading scholarly journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Applied Psychology, Journal of Consumer Psychology, Journal of Retailing, Journal of Service Research and Journal of Contemporary Ethnography.